Text Marketing, effective channel at any time.

Edited by Magdervy Araujo.

The trend in SMS Marketing for its direct and effective communication.

Webinar

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Juan Carlos Castaneda:
Good afternoon to everyone and we welcome you to this webinar on technology and telecommunications organized by TELONLINE and as always, every Thursday here punctually with you to talk about topics of interest and especially about telecommunications. And today, like all the programs that we have been talking about in the different media, today we have a topic that the vast majority of us use and the vast majority of us are seeing how the world of telecommunications is being transformed through this medium and we will be talking about everything that is a text messaging, what we know as SMS or MMS in English terms, but generally text messaging. Everyone today sends a text message from their cell phone or receives a text message from their cell phone. We do it directly. We have a network, a very fast, very effective response. And today we're going to talk about everything that is text messaging. How can I send text messages? What kinds of messages are there with technology? What are the international carriers you are using for text messaging? How are the campaigns? Why the topic of text messaging is being applied a lot worldwide in different types of communication campaigns, surveys, marketing. It's not going to be a very interesting topic. So we wait for you to be with us in this program because as always, we have special guests and today is with us the engineer Magdervy Araujo, who is with us this day and will be with us explaining, telling us about everything that is the topic of text messaging Engineer Magdervy how are you?

Magdervy Araujo:
Good afternoon Mr. Juan Carlos, I am very well, thank you, thank you for inviting me to participate in this very interesting topic that has always been the trend of SMS Marketing and as a direct and effective communication as all the means we have in these times we are living as always. From the beginning, when it was created in 1992, they sent the first message that said Merry Christmas and from that moment it has been the big trend until now.

Juan Carlos Castaneda:
Very good Magdervy, excellent, I like that information you are telling us, as you see, Magdervy is an expert on the subject, she knows very well about everything that messaging and in this program, we will work many questions and answers based on the text messages, on the campaigns and we will start working on the subject. Well, since we're already in action and we're going to get into it a little bit, let's talk a little bit about generating, in general, why text messages. And today what is happening worldwide with text messages. Today, according to statistics, we are told that 5 billion people worldwide send and receive text messages. Wow, 5 billion people. We are talking about a fairly large number that is about 65 percent of the world's population. But the most interesting thing is that by 2025 it is estimated that about 6 billion people will use it, which is a value. We're talking about the world population today being about 7.8 billion, so by 2025, 6 billion people will be using text messaging.

Juan Carlos Castaneda:
It's kind of wow, amazing. So we're going to start seeing why the growth or what the market trends are and everything that's happening now. When we look at the United States alone, we find that about 292 million people in the United States use messaging. 292 million, that's also a pretty big number that's about 80 percent of the population here in the United States. Looking more in terms, we see that the population that uses text messaging We also see that the 3.3 billion users who use text messages from this have Internet. So that opens up another interesting perspective on everything that is text messaging. And now we are going to see it more in detail with some examples that the engineer Magdervy is going to explain to us. Now, based on this growth and this information. And as Magdervy said a few moments ago, the issue of marketing becomes supremely important. Why? Because text messages are statistically proven that 98 percent of the people who receive a text message open the message, it's a pretty high rate, obviously totally different from whether it's an e-mail or even a voicemail.

Juan Carlos Castaneda:
The text message is supremely effective. Ninety-eight percent are supremely high rates, we're talking almost 100 percent which is pretty interesting. In addition, when we look at surveys, for example with text messages, we find that 45 percent of people respond to those messages. So we're starting to find some pretty interesting things. And as Magdervy said in these times that we are living, in these times that we are in Home Office, that we have a lot of information and that we are in need of a more effective means of communication, not only the companies internally, but towards their clients. Fast information, fast information. And statistics show that for the coming year, large companies plan to increase their marketing budget to 73 percent for all text messaging. So it's getting more and more interesting and the more we get in, the more interesting we're going to find. Engineer Magdervy,

Juan Carlos Castaneda:
as you initially mentioned what is the issue at the marketing level for everything that is, we are working. The companies have estimated that for the coming year they will have a budget more or less 73 percent at the marketing level. Right. For the whole topic of information. Now in the questions we want to go directly to the engineer Magdervy is before we know a lot, all that is the topic of text messaging, but we would like you to tell us a little ok.

Juan Carlos Castaneda:
What is the difference between SMS and MMS? Because they are two terms that are constantly heard SMS and MMS. Tell us about it. What difference does it make that it's one and the other engineer?

Magdervy Araujo:
Of course, SMS means text message service, so short.

Magdervy Araujo:
This means that it will contain 480 symbols, which can say up to 160 characters. These characters can be alphanumeric, letters, and numbers, and can also contain special characters. But that's a subject that will be explained to you later on. As for the SMS e, you can also place as indicated message and alphanumeric, add numbers, add letters to add arrows and asterisk, and all that stuff that implies. As far as multimedia messages or MMS are concerned, it is the service, as I just said, multimedia messaging service. This supports images in addition to text, this can contain one thousand five hundred forty four symbols as several characters, which will allow you to reinforce the image or gif you will send in that marketing campaign you will use. Then, basically the multimedia message corresponds to an image, and the text message or popularly we know it as a short message in which we send more than anything is a text as you can see in the image that you are going to share. There are two basic examples that can be seen most graphically. In the first one it is SMS, it is simply text they give a Father's Day greeting and in the second one we see a multimedia message. In this case the image arrives at the top and the message arrives at the bottom because the text or characters are not, are short. It's a fairly short message that supports the image of what we are visualizing or what is being projected in the campaign. They are two totally different campaigns. The first one is the campaign where it is a compliment and at the same time promote a product. And the second one we are already promoting one, some weekly offers, basically.

Juan Carlos Castaneda:
Perfect. So we have both options, we have SMS which would be up to 160 characters or more and MMS which I can basically have a picture. But I can also include correct text. Right. Ok, now I can in the MMS, I can put a picture and I can put more text. Or I'm also limited to a number of characters.

Magdervy Araujo:
You can also place text. Usually up to 1,500,400,1544 characters are placed. Exactly that. The basis would be the same because you are sending me a multimedia message, that is, billing only by multimedia message, not by text message, not by the amount, or rather, of characters you are sending, but it would be advisable that it is not so much, that is, 160 180. Yeah, yeah. It's like a long message, because basically it's reinforcing the image of what you want at that moment, projecting your audience to your target audience. If you are sending an offer to a product, simply the text is to add the contacts or the link page to which you want the customer to go and land the information and be able to know, get or participate in what you are promoting. We do not recommend that you write so much text, but that the image already indicates the most information or captures the customer and the text is to reinforce this information.

Juan Carlos Castaneda:
Okay, perfect. If you are right that the person does not deviate from a part but the image, as the image says, is worth a thousand words right . Ok.

Magdervy Araujo:
Right.

Magdervy Araujo:
And nowadays 90% of marketing campaigns focus more than all on the image and then the person sees the text or reads text, but they don't really focus on what the text says, but on the image.

Juan Carlos Castaneda:
In the picture. I can send a picture and I can keep a little video.

Magdervy Araujo:
No, no video. It's not recommended or not supported by our platform. Basically it supports GIF, that is moving images, but it has a certain capacity. Rather, hello! The type of specific format you want has to be either jpg for png or gif image and so it can't be a better size than 500 Kb. This capacity must be less than 500 Kb, otherwise the platform will simply not visualize it and will not send it to you, it will not allow you to load the image, which is one of the advantages we have in our platform, that allows you to visualize how your message will look before sending, or you can make a specific test to a small group and then if you send it to the complete campaign to the contact group, the list of contacts you have already imported from the base in the platform.

Juan Carlos Castaneda:
Ah well, but then I have the option of a GIF, so in a GIF I can have like an animated video or something animated.

Magdervy Araujo:
If exactly and up to 500 kb, less than 500 kb, less than 500 kb.

Juan Carlos Castaneda:
Okay, that's interesting. I could put up an animation that people can see you send and the person will get it. Now I see that of course, you can put in the picture or the image, right? And you can put a little text in that text. I could include, for example, the address of my website or the address of a video on YouTube, for example, that I want to click and go and the person can see it.

Magdervy Araujo:
Of course, we can add links within the platform. The recommendation would obviously be that by adding the short link to ? To reduce the amount of characters and to be able to use a little more characters, you can also place directly www .telonline.com or you can also place the mail if you do not want to place the page, but you want to go directly. Contact us sales@telonline.com

Magdervy Araujo:
You can also place the important phone place the phone because as it will obviously arrive on the mobile, the person if interested will actually dial at once the phone number and will dial the person for more information, ie place it directly. For example 9548946181. So you're putting the live mark and you can then get that reaction that we always look for, which is to get the person's feedback all at once in less than 4 minutes, which is the opening rate of an average text message or multimedia message.

Juan Carlos Castaneda:
Okay, perfect. So, well, we're talking about messages about this. That could be the same thing or like doing for an MMS or an SMS. Right. What happens when I, for example, you are telling me that I have up to 160 characters, if I start writing the message and suddenly it seems to me, I don't know, 200 characters I'm going to send it or not send it, or how it's going to happen there and how I'm going to receive it and how the system is going to be at the level that I don't even send 200 characters.

Magdervy Araujo:
Of course, you can send 200 characters without any problem. The issue is going to be about the end user or the recipient. He will receive the normal message in a single block, there will be no partition or anything. As far as invoicing is concerned, when you write to the platform you indicate the number of characters you are using. Also, the segment quantity which means segment was a segment means 160 characters already used in a text message to be billed. If it goes over 200 characters, then it would be. The platform will display 2 segments, therefore, the billing will be 2 text messages at the end-user level there will be no changes, he will simply receive a long message. With those 200 characters at the billing level, two messages would be charged because they corresponded to two segments in total.

Juan Carlos Castaneda:
Okay, perfect. I mean, I'd have, I'd send it anyway. I would like the system to be sending 2 text messages, but for the client it will be transparent and he can receive any information.

Magdervy Araujo:
If it is going to be transparent for the end-user, it is going to be a two message billing for the customer.

Juan Carlos Castaneda:
That would be two messages. Okay, now you're talking about me sending the message. We are talking now about I put a phone number that is for example my company's to call me, or the Call Center's to contact the Call Center or I can even put a WhatsApp or any information, right? Now what's going on? I put in a phone number, but usually when I send the text message, I have a phone number. That's the phone number he texted. Tell us a little bit about those numbers. I mean, that number I'm putting up to be called is a different number than the one that sent the text message. Right, right. I could have the number I'm texting this to be a number for them to call me at the company as well.

Magdervy Araujo:
Of course, the service. When you purchase a phone number, whether it is a ten-digit or a ten-digit local number or a TFN number, it can, it comes with all three options for all three services: voice service, messaging, and multimedia messaging service. If you want, then it is also configured, you can configure that number. A solution for that number to receive and also be able to call by that number through an application a Softphone in your cell phone without problem. That is, the call can be answered on your cell phone, but through an application called Softphone, you can still make calls. That would be very interesting and it's very convenient because as I just said, the person may get confused or can't read, doesn't read the message well and you give him/her to dial the number he/she is accessing or the one that is sending the information or the text message. So it would be interesting to enable these options as well if the user who simply does not want them, then this additional option of the voice call service on his cell phone is not enabled.

Juan Carlos Castaneda:
Okay, perfect. Sure, I do have a company number, that number, the company can still be where people call me, but I can have for text messages to send my campaigns and they can send me text messages as much as they could call me now.

Magdervy Araujo:
Right.

Juan Carlos Castaneda:
The company and I have this number that I have that service to send or receive text messages. When someone sends a text message where that message is going to arrive, that is, where I am receiving that information in order to attend to it.

Magdervy Araujo:
The information also reaches the platform and arrives in a mail. When you register on our platform, you have the option to sign up. Basically your credential is an email and a key, that email which you register, where the information comes to you and is displayed as you can show a moment on the screen.

Magdervy Araujo:
It is visualized as this mail and you observe it would arrive to you, it has a new message received from who today is going to seem the contact number to you, obviously from which number until receiving the date that is important the hour. The body, that is, how the person wrote some kind of text visualizes it. In addition, if the person adds a picture, then he also gets the whole picture. Then it arrives to the platform through the platform registrations and it arrives in your mail, which is the one you register to enter the platform as such.

Juan Carlos Castaneda:
Oh, ok perfect! A theme. So I would have received it by email, since that information would have been there today.

Magdervy Araujo:
Yeah, basically.

Juan Carlos Castaneda:
Now what's going on Magdervy. Before we move on to another topic, since we are talking about the SMS messages, the one in the not multimedia part, but in the text part. You were saying that there are some characters that allow you to send. Now there are customers who are, for example, Latin America, they want to send a tilde and the tildes pass or if they have a Ñ. Would you pass on those messages about those messages? The platform doesn't get them. How do your special characters work?

Magdervy Araujo:
There are some characters that are not allowed. For example, the characters that are allowed are the characters of the GSM system as a normal messaging system. The Latin characters 9 special characters. Some do, some don't. For example, what the lady was telling me. Simply the system will not, will not allow you to place it, will indicate it, but the person will not keep it, because the final operator will filter it. Then you can put another type of character on it, as is the case with the question. In Latin America the initial and final question mark is used here when you send it. If you place, even if you had placed it initial and final because I copy and paste it from your notebook, for example, it will actually reach the final operator is two question mark end. So there are some who do, some who are not allowed. There you would recommend to visualize the GSM code where you can see it better.

Juan Carlos Castaneda:
Okay, perfect. Well, we already have the concept of SMS.

Magdervy Araujo:
Excuse me, Mr. Juan Carlos, there is another important issue you need to keep in mind. If you place a special character on the platform, it will, as indicated below, make a note that it is being segmented every 70 characters and 160 down to 70 characters. And you can verify that. If they leave it with the check mark, they put or change the question mark. That happens a lot with the asterisk, asterisk, usually that shows you directly on the platform and is a special character.

Juan Carlos Castaneda:
ok, perfect and the special characters already add up as more characters to a single character.

Magdervy Araujo:
Yes, exactly. Because he is going to do the GSM binary combination, he is seeing not just one but a number of characters duplicated. So there's going to be more of it and there's not going to be the 160 you think you're going to use. Even if you see a short message. But it's because of that special character.

Juan Carlos Castaneda:
Ok, excellent, ready, well, now I have my platform then, I can receive messages, I can send messages, I can have my office number, I can have the same number to be doing now. What happens when I go to campaign? I mean, I want to send my clients to you. I'm going to send you, for example, 100 clients, 1000 clients. I want to do that part of sending directly, but how do I create that campaign? I mean, I have to be, for example, go into the system, create it and send it. Or I could suddenly get it ready and send it, for example, tomorrow at 12 noon.

Magdervy Araujo:
If on the platform we have the option to program that campaign, that is, it depends on your target audience. You may have a restaurant, for example, and you want to schedule to send text messages at dinner time. So, dinner time would be at 7:00 at night or 5:00 in the afternoon. That is the time you will be preparing the meal, so you may want to schedule it a week in advance. One day in advance directly place them. Here you can have an example. That is, the person is programming a message to be sent at a certain time. The message places what you consider. In addition, in this part we are personalizing the message, placing the name of the person so that there is more recruitment and the client feels loyal and happy that they are taking it into account. And the message is going to arrive at the time you place on the platform. You can place it as it was military, that is, if I am going to send it at 5 pm, you have to send it then at 5 pm so that the message arrives correctly and he shows you everything that is the record when that message is sent. If it can be done in advance, it is one of the advantages we have in our platform.

Juan Carlos Castaneda:
Perfect. Now I find that part quite interesting, but I have a question about it. When I wanted my text message and I would like to send the message but personalized, that is to say that I would put the name for example: Magdervy or Juan Carlos and that the message would be like that, I do that type of personalization again when I see a message, sending text messages.

Juan Carlos Castaneda:
Yes, sir, I can do that. A text message and a multimedia message in either option. In this case, you have three possible options for entering that message: {firstname} you are simply entering what would be the name. If you want to call him by his last name or you can also enter his email address, I'll give you an example. If you simply visualize the name, the person who received it is the name Magdervy. I invite you to the promotion that I was visualizing at that time or that you are offering at that time, then yes you can! What is important when customizing the message is that your contact list to which you have imported into the platform is with that information. When you place it or display it or import it, there should be the person's number, obviously the person's first name, last name and all the additional information that you require, because if the person's name is not there, then you are going to give it in a blank space. Nothing will get there anymore, just the blank space and the most you put in that case.

Juan Carlos Castaneda:
Okay, now I for one have my database, but I have the segmented database. Can I, for example, have 1,000 records of a few clients on time? For example, if I want a client that I want to do a special campaign and another database, I can already segment different databases so I don't send them all the same campaign, but each one different.

Magdervy Araujo:
Of course, it is one of the recommendations that we make, that they create groups within the platform, either in the groups, they should be imported by countries. The first segmentation that we do is if you are going to go up and you have 1000 contacts as I just told you and you have 200 contacts that are from the United States and 800 from Colombia, then load the 200 and if later you are going to do one or you want to do a segmentation of that and you are going to put it because those 200 are for retail sales and then put 200 from retail and because you can make a description and a name. But the main segmentation we make between the platform is by country. Those 800 can be charged differently by the group amount called Colombia Venta Corporativa, for example. You have two groups, one is the United States, which is going to be for retail sales, and the other has 800 contacts for corporate sales, which are going to Colombia. You don't have to put the phone area code, that is, in the case of the United States we know it's +1, in the case of Colombia it's +57. Then it is not necessary to place that, because automatically, as we are already doing the segmentation within the platform, he places that code, he adds it. You simply have to place the following numbers that would correspond to the mobile number.

Juan Carlos Castaneda:
Ah from every country. Okay, interesting that part I like. Now if I want to load many numbers, we are not talking about 1000 numbers anymore, I want to load, for example 10,000 numbers. How many, how many can I change in each campaign? And how can I send them?

Magdervy Araujo:
You can send them to the U.S. if you are going to send them all at once, that is, and that is the important thing to note so that you can send them if you are going to send text messages or multimedia messages. If, for example, you have 10,000 contacts as you just mentioned and you want to send them, you have to establish first and foremost how the sending will be, if you want to send it the same day to all those 10,000 contacts. If you are going to send text messages if you are going to send multimedia messages so that by then we can recommend what kind of numbers you are going to purchase. Because for every campaign in the United States you need one number or a number of numbers or a group of numbers to make the shipment. If the text message you are going to send them we can then offer you a number for free calls a TFN, this number will allow you to send that amount of contacts sequentially. It will obviously last a long time of minutes to an hour, possibly because of the amount of contact, as indicated to the United States. If it's going to be a multimedia message with a picture, then it would be a number arrangement, a group of local numbers specifically at this time could offer you that ten-digit number, it could be from the same area where your company is located or the area code where a 786 is located, for example. And that fraction we can do it once bought a number of numbers for the for the 1000 contacts set would do because the recommendation is that 200 text messages or multimedia messages are sent daily by a local number, but is already in multimedia can be sent, but we must give a break so that this number is not marked as spam in this case this group of arrangement we have an option called Smart Sender on the page or the best me on the platform that gives send in a distributive way automatically in a smart way. He's gonna say good, I got 20 numbers. These 20 numbers are the ones I will use to send those 10,000 contacts to those 10,000 contacts, those messages and he is going to do the distribution of how much corresponds to each number so that it becomes faster, easier and more efficient the sending. And so if you're going to be late, it's going to take a full day. I can, I can do it in less time so it's easier. And it is important to take into consideration the hours of time, although I am going to send this message as well.

Juan Carlos Castaneda:
Okay, perfect. So based on what you tell me, I can have the number of contact clients to send my clients text messages. I can do it or a local number. If I have too much, do I have to distribute it with the local number or do I have to use a toll free number right?

Juan Carlos Castaneda:
So I have the local number, local I guess are the ten-digit numbers and the TFN are all the eight hundred, the 800. And I have another option. There are other short numbers that I can also send text messages with.

Juan Carlos Castaneda:
If these short numbers can also be sent and are widely used for when they are in campaigns like you do of 10000, but that are consecutive, that is, they are specialized numbers for that and are numbers obviously that have a special service to send that amount can also acquire that number is also needed certain terms to enable everything, but if it is possible to use our platform.

Juan Carlos Castaneda:
Excellent Magdervy. Okay, now there's something that strikes me. I already have my campaigns ready, I sent them, but I have a CRM, I have a system where I have all the information of my clients. I can from my own CRM send a text message to the customer without having to go to the platform and make that kind of connection.

Juan Carlos Castaneda:
Of course, on our platform you can connect through API and other applications. I mean, you can have just ask the option to do that. That one is going to do it through our application integration. Then we give you the option in that we will provide you with a key: key Api and you will be the solution. Whether you or your company can do the integration as such, we can also provide you with that service of acquiring the subject of the solution or integrating it with your CRM with another web application with alert systems that is also widely used to get any notification or special event that has happened in your company through the mobile phone in a faster way. Because what's going on? So if you do not have an internet connection we will ensure that the person, employee or end user is notified if this can be done and it is very easy, very intuitive too.

Juan Carlos Castaneda:
Ok so, what to implement not only to my CRM, but to any other application that I am working on and that needs to interact with the Text Messaging system.

Magdervy Araujo:
Right.

Juan Carlos Castaneda:
Okay, excellent. Very good.

Juan Carlos Castaneda:
Now I have the integration with the text message, I can send the information. Now, when we talked about numbers before, if I need to buy a number because I want to do a special campaign, for example for New York or Houston, or for a specific city in the United States, I can. The platform and buy the number you need.

Magdervy Araujo:
Yes, sir. On the platform we have the option to search or select the number by two options: Option No.1, simply by the area code. Usually people in Miami look for that kind of code 305, 786. In the example I am showing you I put 786 and it seems to me that in the whole list of 786 we first see a range of 10 in 10 and I can show you a range of 30 or even more numbers depending on when they are available or so. They can also use it for option 2, which is what they contain that is the Vanity Numbers. That is, the person wants a particular number, but one that ends in 2667, for example. Then we look for 2667 and start looking for if you can play. Then we give the client the opportunity to search, select and buy the number according to their needs, as well as they can search for a TFN number and not, look, I want it to be an 800, 800 or rather an 886 or better said an 866 or 888. You can look for that on the platform without any problem. View, select and buy. Simple!

Juan Carlos Castaneda:
Interesting. So I could look up, for example, a Miami number and put in for example Cars and he would look it up for me and find all the options I have to buy it.

Magdervy Araujo:
Yes, exactly. Look for the combination according to what you are going to give the selection. I mean, look for the possible combinations.

Juan Carlos Castaneda:
Okay, excellent. I find that part very good. Now another question I have.

Juan Carlos Castaneda:
Perfect, I already have the whole part, I already have the system, I already have the integration, I can buy my numbers, I can send the message. Now you tell me that I can do API integration, I can handle the whole information thing and there's something interesting. I bought for example the number and I want to do a special promotion, but that special promotion I want to take out a banner where for example someone is going to give you a food promotion and that food. Then I want to put a special word, for example chicken, so that the person sends to that phone number the word chicken and I can get the system to receive so that the person signs up and receives a coupon. There is a way that if someone sends me a keyword to the platform or to the system, I can automatically respond to it without having to go to my email, answer it or go to whatever changes, but that is automatic.

Magdervy Araujo:
In the platform we have the option to configure its auto answer, which is indicating if the person can do it with two options by default or by keyword. If the person wants everyone who answers Chicken to participate, then that would be a key word. In this case I have here a draw, so we would rather do Chicken and once the answer or the auto answer that the user would receive from the final recipient would be: You are participating for the promotion of the Chickens. If the person simply does not want to set a word, but all the people who reply to any type of message, then they can set the default topic. In this case, I have by default what would be this one here, which says: Thank you for sending your text message. If you want more information, please contact us at 9546813344 for example. So if we can configure the autoresponder for both this is a service that is included at no additional cost or anything like that. It is a service that we provide and that we offer to you to be more efficient in your campaign.

Juan Carlos Castaneda:
Excellent Magdervy. There's a pretty interesting issue that is if I send a text message. Obviously I can't send it to just anybody because I go into everything that is the regulatory issue here in the United States, that I have to have the person registered and they have to accept for me to be able to send a text message, which is what we know at the level of what we're talking about. Also at the level of phone calls in the Dialer works with the same concept at the level of what is a text message. Now for those types of situations where businesses need to opt-in so that customers can register and receive the promotion without them having any legal problems at the level of incurring in sending a text message that does not correspond to the person.

Juan Carlos Castaneda:
My question is how can I do? I mean, the platform, the system you're presenting to me? Do you have a way for me to have, for example, a kiosk where the person can register and that kiosk receives the information in the system, saves the data or if I don't have a web page where I can do it. Tell me about one part of that. How are you working it?

Magdervy Araujo:
If in fact our platform can or has the option of a loyalty program that is the Loyalty Program and allows these options, not only because we already have the option that the kiosk the person has physically in your store, has certain characters that will enter. That is, you will capture the customer's information with the objectivity of, obviously, then use that information to retain them and so on and provide them with more information about your product and offers as well. No way! What information can be included in that kiosk? It's the name obviously name. These can be obligatory data such as name, surname, telephone number, mail, postal code where the person is located so that you can then better target your marketing campaigns. This information can not only be obtained depending on those kiosks and devices within your company. Let's put it this way or inside your tent. They can also be captured through QR codes by scanning the QR code. The information arrives and then sends the text message that you are participating in this loyalty program. You can also put the link so that people can enter the same information as this information and they will also receive a text message confirming their affiliation to this program. How can it also be, huh? Just send the word as a word, send the word AD, that is, adhere. I want to join your loyalty program. Likewise, when sending the word is the person is entering, is accepting that he wants to receive all this type of information by text message without any problem. Then, all this database, all this information, this contact list is stored within the platform and so you can use it to resend a campaign to notify you or send you some kind of last minute notification, a schedule change or a special promotion. It is very important, that is, if we offer it through our Loyalty program.

Juan Carlos Castaneda:
Pretty interesting, that show with what you tell me or what you tell us. It means that the platform is quite flexible and I can apply it to different applications, not only this loyalty, but I could integrate it to my CRM, to any system or even have a specific need to be able to do it, right allows me to easily interact.

Juan Carlos Castaneda:
Now Magdervy on that subject for example what you mentioned now from Loyalty that someone registered and that it was registered either by a kiosk or by the website, or by scanning a QR or sending a keyword to the system and the information is recorded. Tell me what's going on with that data? I mean, where's the information? I'd like to know how many people have registered that data. The system has a statistic reporting system that can show me this to be in touch with what is happening with my company.

Magdervy Araujo:
Ok the system, as I said, all that information is captured on the platform and is stored in our contacts, your contact will be classified. If you obviously entered with the word active, here you can view a more detailed report that tells you everything that is. How many contacts do you have? Graphically how many contacts have been entered per day? You can also search for it by a specific day or week by selecting. It can also tell you how many people have made the or requested to unsubscribe from the loyalty program. How many are on stop? All that information in graphs is intuitive through this report and you can also see it in the contacts.

Magdervy Araujo:
There is an option where you can display the contacts by day, by month, for a specific period of time which happens sometimes to be beyond that if you gave a promotion code and gave it for a specific day. Make it July 23rd. If you want to see how many actually registered that day and how many made the switch, then you can cross-check the information because in the database you will be all the contacts that registered, all the contacts that participated and the date and time obviously that registered. All that information saved from you can be used by you and you can also export it. You can export it to an Excel file in which you can then implement any other marketing strategy, according to which you can watch the time or you watch . For example, usually for a supermarket where there is a greater record of contacts is in the hours of noon and in the evening hours of 6 to 9 pm, people are leaving work, then they will be to finish their purchases. There are you can implement a strategy. You can also display where they are, which kiosks are registering most. Well, you can display if in kiosk number one, in kiosk number two. You can take that into account, too. These are small pieces of information that will allow you to better establish or fine-tune your strategy to obviously continue to build loyalty, retain that customer and attract new ones with promotions and so on. All that report only provides what our platform is.

Juan Carlos Castaneda:
I like that part or sorry, I like that part of reporting statistics that are very interesting, very, very complete.

Juan Carlos Castaneda:
So what you show me is that I can customize according to each project, each client, each need. All my information that allows me to see the results I need to work right ?

Magdervy Araujo:
Right. If this was the platform we showed you it's customized for a supermarket us. We can all customize according to the needs, because maybe for another store you don't necessarily need the area code nor are you interested in the mail, but you need another type of data. I think you should tell me exactly what city it is, not just the code, because I need to filter by city to know if I can make delivery or I can make another type of strategy and offer you a free address. So the idea is that the fields to be filled in with the information you require in order to implement it or refine your strategy better, we can personalize it in each kiosk that can be implemented within your store or company.

Juan Carlos Castaneda:
Great! I love the platform is quite interesting, very complete Magdervy and I would like, uh, a theme. I guess that's obviously part of it, because nowadays in the subject for example notifications, a school that needs to send notifications to all the parents for example instant or a company needs to notify some area, some emergency subject, could I configure the system to do that kind of notifications, right?

Magdervy Araujo:
Of course. For example, when there is a hurricane or some kind of hurricane, thunderstorm or storm approaching, then all those kinds of notifications can be sent to you. If the database is already like this, whether you simply take a few steps or whether you integrate it with the application, whether you have it integrated into an application, or a website that you have, or whether you have it as a group within the platform, it is easy to select the group. They place the text and send just three simple steps to send a message and notify thousands of people that it can be done. It is not the same for now to do it for a group of other types of applications, but it is simpler and you will be guaranteed because a mobile phone receives all text messages. Plus, we're always looking at the phone, which is going to be a higher open rate. Then the notification is going to be guaranteed almost 90 percent that they will receive it and that they will read it.

Juan Carlos Castaneda:
I find that point interesting, Magdervy, uh. Now let's say I sent a thousand messages. How do I know? I mean, the platform can tell me of the thousand messages all opened the message or some didn't open it because they had their phone turned off or suddenly I entered or entered a phone number into the system, but that phone was the company number, which was a number, a SIP Trunk or a home line and not a cell number. I can tell you how effective over 100% of the messages you send me are.

Magdervy Araujo:
Yes. we have what would be the list of reports in our program or rather, in our platform. We have the option to provide you with the report, either by message or by message, by groups as they are sent and appear to you. This way, when sending them by message you can set exactly which period you want to display. If you want to display today's date, then simply set what would be the date per period. In this case, the example I am giving today is of the day, of the month, or rather of January. Here I am visualizing a lot of message what is going to happen? On the platform they give you a certain status: message status. Here you can see that there are several. Hay delivered, sent, undelivered can also be that of received an invalid in this case classifies it. That tab can allow you to visualize how many were actually delivered. I can then look for it here and place it. Sorry.

Magdervy Araujo:
I put here the option to search for all the deliveries and it will tell me that out of 166, 150 were delivered, we are talking about almost 90 percent that were delivered and that way you can see if the label says a delivery that was not delivered. What might this mean? That the number is simply not a mobile number, but may be a local number that the person or where the mobile phone is does not have good coverage, could not be simply delivered or that the number is simply invalid. Well, it is possible that the number you enter is misspelled or missing, but it was simply misspelled and not a mobile number and therefore was not delivered. However, if it is in a status sent, it means that the message has been sent, but not yet by the operator, confirming, has not confirmed the delivery part can be almost always. This happens because of the lack of coverage where the person is between the cell phone. Rather, and that is why it has not been fully labelled as delivered, but in its 90 percent that we have noticed. Almost every message that is said to be sent is because it was delivered. Later the platform is updated or a Call Back is made, that is to say, an information of that status every 5 minutes, after a period of time they no longer do it. Then it looks like this, if he sends you a campaign, I tell you now in 15 minutes in 20 minutes you can see the final status of that campaign. You can determine, in effect, how many were delivered, how many were not delivered and how many were left over. They may also be granted with Failed status, which means Failed. The message was simply not sent and once the platform identified it. Which is not a valid number and classified it as failed. Simply.

Juan Carlos Castaneda:
Okay, excellent. Now, Magdervy, I could say that I have a database of 100,000 records, but before I send the campaign, could I give it to you so that you can filter it for me and tell me which ones are cell phones? Which one is the operator? What's a home line? A SIP trunk that could do it?

Magdervy Araujo:
Yes sir, we have a special service where we provide that very thing that we filter and identify what are the local numbers, if they are local names and are mobile numbers or if they are TFN numbers, all that information can be provided with the effectiveness that you go and 100 percent more secure to make the shipment of the campaign. This is a special service we provide.

Juan Carlos Castaneda:
Excellent. I think we've talked enough about the whole shipping part. We have mentioned America a lot. Now, if I want to send campaigns you mentioned something about power countries. That is, I can send text messages to any country in Latin America or even Europe, other than the United States.

Magdervy Araujo:
If we can send to our platform text message for Latin America and Europe and any other country, simply check availability, we enable rates and you can simply send. But if we can send text messages and you can be equally by the API or simply by the platform as you.

Juan Carlos Castaneda:
Or either. Okay, well, Magdervy I think is pretty interesting, pretty good here I think looking at the social networks I see that everything is fine. People found it quite interesting and agree on all the questions because we have done quite a lot. Question answer that the best way to learn and get to know the Magdervy platform I think you know it super well. I congratulate you because you talk to us very well, very confidently about everything you are working on and obviously I imagine that because of the experience you have with your clients and with everything you are working on day by day, eh? I'm looking to see if I have any additional questions here on the net, uh. I think that no, I think that all the questions that we have asked have already been resolved and, well, however, new questions may arise, new concerns may arise and, above all, the subject, which is quite interesting, all that is text messaging.

Juan Carlos Castaneda:
We invite you to contact us, ask us your concerns, your needs, so we can support and help you in everything that is the handling of text messaging and all that is how your company can communicate even better with their customers, both in the part of marketing, the part notifications if it is a bank, if it is a school or if it is a restaurant, any business can work directly. I have a question here before I close because I think it's already pretty good. We're going with the times, huh?

Juan Carlos Castaneda:
Ok, here I will elaborate on the question can you schedule the sending of message campaigns? Yes, right, that part, eh? I comment also Magdervy a quite interesting question we made about how we could program for example Magdervy restaurant to the example of a restaurant that for example the restaurant in the moment of strong activity, because they are not in that time to go to make the campaign, but they can program it previously to launch the message of this to their customers for any activity or happy hour a lunch or whatever is quite interesting.

Juan Carlos Castaneda:
I think Magdervy's excellent presentation. Thank you very much. I think you've taught us a lot about the whole platform called Twixtext, right? The platform calls Twixtext the portal? Twixtext that we can perform the same as who on our page can see more information than the part of YouTube is all the information. As I was saying, you can still contact our specialists. We can make a punctual meeting with you, we can even invite the engineer Magdervy to help and support us and we invite you as always to keep connected with us in all these Webinars about technology and telecommunications and we will keep on expanding in more and more interesting topics, more and more current to be with us. Don't forget to subscribe to our YouTube channel here and click on the bell to register. You can also follow us as always, the social networks in the different channels, in Facebook, in Twitter, in Instagram and in LinkedIn so that we can be in touch with you, see all the promotions, the offers, the webinars and what we are working on. Thank you all very much for being in this webinar about Text Marketing, Direct Communication and the incredible numbers. Then we see that the SMS is very powerful. It is a quite effective tool in communication for our clients and personally. So again, thank you all for joining us. Magdervy excellent. Again, thanks for your support, thanks for your information and to everyone as always and have a great day. Thank you very much.

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