WhatsApp, the popular messaging app owned by Facebook, has millions of active users around the world. And it’s not just used to chat with friends and family, but also to facilitate communication between businesses and customers.

WhatsApp Business is a platform that offers B2C options to improve communication. One of the most interesting options is the ability to send multiple and single product messages. The former allows you to display up to 30 products, which can replace catalogs, while the latter is focused on showcasing only one product, allowing you to be more direct with the customer and their needs.

To get the most out of WhatsApp Business, there are a series of steps you should follow. First, you need to have a photo of the product or service, the price, a detailed description, and a code to facilitate accounting tasks. Additionally, it is important to communicate in a brief and effective manner, and highlight the most important aspects of the product or service.

WhatsApp Business also manages certain pricing guidelines to align the pricing model with your vision. Meta (the company that owns WhatsApp) is introducing four categories of conversions: Utility companies,  Authentication, Marketing,  and Service (initiated by the user).

But what makes WhatsApp Business so special?  Statistics show that 60% of customers prefer to use WhatsApp as a communication channel with companies and that customers are 40% more likely to do business with a company that offers customer service through the platform.  In today’s digital age, sales success is all about meeting your customers where they are – and with 19.4 hours spent on WhatsApp per month, it’s clear that the platform is where they want to be.

Among the main advantages are: Increasing sales, Personalizing the customer experience for frequent clients or prospects, No limits about templates since they are done in real time, showing updated information.

This is without a doubt  a valuable tool for companies that want to improve communication with their customers. If you follow the correct steps, you can use it to showcase your products and services more effectively and increase your sales!

However, let’s not forget that telecommunications companies are facing challenges in the digital era as people increasingly rely on messaging apps and social networks to communicate. To stay relevant, they are exploring opportunities in the metaverse, a digital world that combines virtual reality, augmented reality, and other immersive technologies.

Telecommunications companies see the metaverse as a way to offer new services and experiences, such as virtual events, remote work, and e-commerce, while differentiating themselves from internet companies and regaining control over communications and data flows. 

If you’re looking for personalized telecommunication solutions to improve your company’s communication strategy, why not give TelOnline a try? Our team can help you optimize your communication channels and adapt to the ever-changing digital landscape. Don’t get left behind – let’s work together to ensure your company stays relevant and connected to your customers. Contact us today to learn more!

For more information at www.TelOnline.com or by calling: USA +1.954.894.6181, Colombia +57.1.508.8884 or Mexico +52.55. 4163.4865. We are here to help you achieve your goals and take your business to the next level.