In the digital age, advertising has become an essential component for boosting brand recognition and increasing sales. In this context, kiosks in supermarkets have emerged as a powerful tool for brands to directly connect with consumers while they go about their daily shopping.
Key Benefits of Advertising on Supermarket Kiosks:
Precise and Effective Reach: Kiosks allow targeting ads to specific audiences based on their shopping preferences, history, and location within the supermarket. This optimizes the impact of advertising by reaching consumers more likely to be interested in the advertised products.
Direct Interaction with Consumers: Kiosks provide an interactive platform where customers can explore products, gather detailed information, and even participate in promotions or surveys. This direct interaction strengthens the bond between the brand and the consumer, fostering higher engagement and loyalty.
Increased Sales: Studies demonstrate that advertising on supermarket kiosks can significantly boost sales. According to data from the Marketing Association, brands using kiosk advertising in supermarkets have experienced a sales increase ranging from 25% to 40% for the advertised products.
Real-time Analysis: Kiosks collect real-time data on consumer interaction with the ads, allowing brands to adjust strategies swiftly and effectively. This facilitates data-driven decision-making to enhance the performance of advertising.
Real Statistics Supporting the Effectiveness of Supermarket Kiosk Advertising:
A Nielsen study reveals that 70% of purchase decisions are made in-store, emphasizing the importance of in-store advertising, such as kiosks.
According to POPAI (Point of Purchase Advertising International), 75% of purchase decisions are impulsive, and kiosks play a crucial role in influencing these decisions at the point of sale.
The Marketing Association’s report also indicates that 85% of consumers are more inclined to purchase a product after interacting with an experience at a supermarket kiosk.
In summary, advertising on supermarket kiosks not only offers an effective means to reach consumers at the critical moment of purchase but also enhances the shopping experience and strengthens the connection between the brand and its audience, generating a significant impact on sales and customer loyalty.
If you are interested in integrating your existing POS system and improving your business with the help of Shopper Direct, contact us for more information at www.TelOnline.com or by calling: USA +1.954.894.6181, Colombia +57.1.508.8884 or Mexico +52.55. 4163.4865. We are here to help you achieve your goals and take your business to the next level.
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