Millennials, busy families and others drive the use of mobile apps to buy groceries 

While millennials and busy families are the most enthusiastic users of mobile apps to buy groceries, others are also taking advantage of them. 

According to a Shopkick survey, 72% of millennials prefer to buy groceries through a mobile app. Shopkick also found that nearly 50% of millennials surveyed use mobile apps to buy groceries at least once a week. 

Family orders represent one in three grocery app orders, according to Earnest Research market data. The Earnest study also found that households with children under 18 are almost 1.5 times more likely to use a grocery delivery app.

Another important group that uses grocery delivery apps are people without access to a car. A Pew Trusts study found that 9.2% of households in the U.S. do not have a car. Apps like Peapod, AmazonFresh and Instacart are essential for these buyers. Instacart notes that nearly 25% of its orders come from customers without a car. 

Frequent online shoppers are also naturally attracted to grocery shopping through apps. According to Instacart, nearly 2/3 of their frequent customers also make other regular purchases through mobile apps and websites. 

In summary, while millennials and busy families appear to be the most dedicated customer base for grocery delivery apps, carless customers and frequent online shoppers also contribute significantly to their overall use.

As more people from various groups continue to discover the convenience of grocery shopping through mobile apps, the future of the sector looks bright. 

Which demographic group do you belong to most? Do you currently use any mobile app for your grocery shopping? 

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