The Rise of E-Commerce in Supermarkets

How E-Commerce is Transforming the Way We Shop for Food E-commerce has taken over grocery shopping. Today, almost everyone buys food or beverages online at least occasionally.

In fact, according to eMarketer, online food and beverage sales in the U.S. will reach $38 billion in 2023, representing over 15% of total food and beverage sales. 

The COVID-19 pandemic has greatly contributed to the adoption of online grocery. A recent shopkick survey found that nearly half of consumers are buying more groceries online now than before the pandemic.

Customers discovered the convenience and safety of contactless food delivery during the COVID-19 outbreak, and many will continue to shop routinely online even after the pandemic.

Retail giants like Walmart, Kroger and Target understand this. They are getting an increasing proportion of their grocery sales online, with over 10% of food sales now coming from their e-commerce sites and apps.

They are heavily investing in food delivery partnerships, pickup markets and smart lockers. 

Regional chains have also joined in; companies like Rosie, Cortland Produce and FreshDirect have partnered with local chains to power their e-commerce offerings. 

According to a recent Nielsen study, over half of online shoppers now buy groceries and beverages online.

Consumers expect the same convenient, customer-centric shopping experience for groceries that they get from Amazon and other e-commerce sites. Smart retailers continue to invest in technology to meet changing customer expectations.  

The future of grocery is digital. Convenience, personalized shopping experience and innovative options like smart lockers and delivery robots.

If you are interested in integrating your existing POS system and improving your business with the help of Shopper Direct, contact us for more information at or by calling: USA +1.954.894.6181, Colombia +57.1.508.8884 or Mexico +52.55. 4163.4865.

We are here to help you achieve your goals and take your business to the next level.

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